RESEARCH : MARKETING DISTRIBUTION

I watched a video by Kenzia Williams and she was describing the congested marketplace, the main feature for a distributor is to grasp their target audience. Chris Besseling provided me with information about the films USP which involves the casting and its provenance as well as its reviews and awards. Matt Smith from the FDA also informed us that spend on the digital has increased drastically. For example, trailers are now edited for portrait viewing on smartphones and for all the social media platforms.This works as a synergy whole in promoting a product. Matt Smith also refers to paid-for marketing as distinct from free publicity. Social media can generate viral marketing, this is very useful to the distributors because it is all for free.

I deiced to chose 'Yesterday' as it is a new release which have current ideas with many marketing techniques that will be useful to know when naming my own production. 

Marketing of Yesterday

Online and Social 

Yesterday has made its own website personalised for the film. It includes a easy spread out homepage that have special effects with animations and a the tagline, however, the rest of the page is pretty repetitive with the useful content. They also have their socials linked on for example, Facebook, Twitter and Instagram. They also have short clips giving a preview of the film, as well providing lots of information as where you can purchase the film. They also have descriptions of the synopsis, cast and general information. 

Media and Publicity

There has been a variety of publicity for example, interviews and talk shows. For example, Boyle has been interviewed about the making of the film and about how he conceived the story later.

He has made may appearances on well known talk shows, this is hugely useful as it spreads the word about the new upcoming film. He also made an presence on 'Kimmel' in which he performed Yesterday as well as a talk about the film. The late late show was also a talk that he went on which is did similar aspects. 

Boyle has been very open and honest with the press. He has talked about how he has been apart of franchise films after walking after Bond 25; as he felt uncomfortable as he would be telling a story from a female lead.