We hugely wanted our Film Opening to have a USP. We wanted a USP because we have gathered information from our research which explains how important and effective a USP is.
My Unique Selling Point point is using the disorder of a split personality. When deciding the actor to play the role of the character ,we chose a teenage girl who looks the average, ordinary type. We thought this would be hugely engaging as the main theme to split personality disorder are male middle age characters. By twisting the character to be so contrasting it will make this film opening to stand out.
As the Elsa is presented to look like any girl next door, this may relate to the target audience making them feel a link towards the character. It shows the divide between this innocent young girl and the struggles towards the relationship between her and her father with the mother being clueless.