We watched a presentation by Frank Ash he is a Creative Consultant for the BBC Academy who has taught storytelling and creativity techniques to teams across the BBC and beyond.
From this video we learn that it is important to focus on the audience. Frank Ash believes it is important to get across quickly the main topic of the film and the major concern is thinking about the audience. He also thinks, the top line needs to emotionally engaging to the audiences, to catch and draw their attention in from the beginning.This is done by needing to think what the story is about? What is the outline of it? and What is the issue or the content?
A good story teller should be able to synthesise the story into one top line, this is usually short, sharp and straight to the point. This helped us to sum up are own narrative in one sentence. Then Frank Ash added in order to hook the audience the writer needs to develop the big question as to what is going to happen next? In our group we were developing the hook, what will keep the audience gripped to watching more.
Top line
The past events of an abusive father has led to this young girl suffering from attacks from Dissociated Identity Disorder. This leads her to have two completely different personalities, one who is normal and the other who is an angry, destructive version of her.
Big Question
Will she be able to suppress these changes forever?

Effective research leading to the devising of your own topline and big question.
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