PLANNING: CONSTRUCTING OUR PRODUCTION IDENT

Making the Ident

A production logo is a logo used by movie producers and television production companies to brand what they produce and to establish the production company's identity.

Our production company name and logo was designed with the type of film we wanted to make in mind. Fractures is a psychological thriller with the target audience of 15 -35 male and female. We wanted our production company name and logo to suggest that Fractures delves deep into the psyche of a teenager who is struggling with everyday family dynamics. We designed the logo with a  blinking eye because the eye is often called the window to the soul and our film takes its audience deep into the mind of a very troubled girl. We cast the eye because of its arresting beauty, which we felt would attract our target audience and link to our theme, that of the troubled girl.

Our production company created our ident. We did this by getting a shot of Thea's eye blinking on my phone, which is a One Plus 6 which allows us to have a high quality extreme close up. Then we slowed the shot down to 50%, this allowed us to add the name of our ident, which is Insight Studios creating a mysterious introduction to our final piece. 

We edited our ident in Final Cut Pro. When choosing the font we wanted it to be clear, bold and creative which is reflected in the font Gurmukhi MM in size 120.00. Furtherly, splitting up the words INSIGHT and STUDIOS into separate titles. This allowed us to make them fade in and out at different points, one after another.

Adding music to the ident

We searched BenSounds for copyright free music to use with out production company ident. Our brand is one that show signal to the target audience the psychological thriller. The track Rooftop is an instrumental track with a delicate yet lingering mysterious vibe which fitted our ident because of its mysterious connotations.

Our Final Piece: